Has business felt a little slow for you in 2025?

Listen to an honest chat between two business friends 🎙

Photo credit: Unsplash

Business is a wild, wild ride.

Some years and seasons are easeful and flowing, others feel a little slower and messier and that’s okay.

I actually wrote about this last year:

2025 has been a little slower of a start to the year for me than usual, mostly because I’ve had slower launches than usual for my group program Your Simple & Spacious Business.

Has it been a lot for my nervous system at times to have a program that sold well for 3 years to suddenly start selling a little slower? Sure has.

But also, after 11 years of running my business now I know that this is normal and that it’s just an invitation for me to look at my business and ask: where’s the leaky bucket here? What does my business need to support it to still thrive?

So when I saw my business friend Amelia Hruby share that her sales were a little slower this year so far too I asked her if she wanted to have an honest chat about it for her podcast if that could be supportive for her listeners and she said yes and it just went live today 🎙

🌀 Navigating the Messy Middle — Small Business in Hard Times with Jen Carrington

We have a really beautiful deep dive into why we think sales are a little slower in our businesses this year, how we’re holding our nervous system through it, adjustments we’re making, and how we want to experiment with our marketing and messaging too.

You can listen this way and I really hope it’s an encouraging and nourishing episode for you if you’re navigating a slower season right now too.

And here’s the thing I want to encourage you with the most: slow seasons are so normal.

Like I said, I’m 11 years into running my business. Slow seasons are inevitable when you’re in business for that long. But we didn’t get this far to only get this far and it’s an opportunity to look at our business and marketing with fresh eyes and ask: how can I gently support my business to thrive in this season?

And Amelia is hosting a class next week on How To Run Your Creative Business During A Recession (Or Any Slow Times) that I’m really looking forward to joining - just in case it can be supportive for you too!

Let me know in the comments - how has business felt for you this year so far? How do you hold your nervous system through slower seasons and launches?

Until next time,

Jen