How I’m grounding into steadiness and surrender through this launch

The messy middle of day one spirals…

Photo credit: Unsplash

I’m writing this to you from a quiet corner of the cafe at the bookshop where I’ve escaped to this morning so I can stop spiralling about the start of my launch.

Today is the first day of my 10th launch of my group program Your Simple & Spacious Business and every single launch reminds me of how much nervous system work is part of this wild ride of running our own business.

You’d think after 3 years now of launching this program I could do it without a single wobble but the truth is every launch feels like entering the unknown.

Especially after having a slower launch than usual at the start of this year, I have no idea what to expect from this one.

Will it go back to the usual amount of sales I tend to get? Will it be another slightly slower one?

So the conversation I’m having with myself this morning is this: Jen, breathe.

No amount of anxiety and spiralling is going to serve you right now.

This is a beautiful program that you’ve sold with joy and ease for the past three years.

You’ve showed up for your hell yes people, sown some gentle seeds, and now it’s just your job to put your lights on and see who’s meant to join you and the community inside through this enrolment.

It’s not my job to try and control the outcome, nor is it in my power to either.

It’s my job to remember that behind every sale is a brave and human decision

And it’s my job to just make it easy for my hell yea people to say hell yes if now is the right time for them to join us inside.

It’s my job to not obsessively check my inbox and instead remember that my life is so much bigger than this launch

To fill my days with all the things that bring me joy - reading, walks through the city, building Lego with my 4 year old, making dinner with Bon Iver playing from the speaker, rewatching old rom coms I love - instead of losing myself in all of the uncertainty of the launch.

And it’s my job to remember that I’ve earned the right to trust myself and I’m safe no matter the outcome

I always remind my clients: a launch is just one moment in time, all it tells you is how many people were ready to invest your offering right here in this moment. It doesn’t define your business.

After three years of running this program and doing beautiful work inside with the wonderful members I want to stay rooted in that energy instead of scarcity and doubt.

So I’m here, sitting in this coffee shop, about to dive back into my current read (Fearless by Lauren Roberts) and then afterwards I’m going to get some food to make a picnic and have lunch with my husband in the park.

I’m going to stay in the excitement of welcoming inside whoever is meant to join us through this enrolment and rooted in trust that I’m safe no matter the outcome too.

And I share all of this to say: it’s okay if your nervous system needs tending to often in your business too.

And I’d argue that tending to our nervous system is the most important work of all that we do.

Because when we’re steady and rooted that’s when we can show up with courage, patience, and belief every step of the way.

And that serves our business so much more than trying to control the uncontrollable ever could.

Until next time,

Jen